Elevate Your Design Brand Beyond Your Portfolio
Share your unique perspective, approach, & process to stand out in your industry & attract top-shelf clients
Your portfolio is stunning…
And so is everybody else’s.
Your design business is so much more than the beautiful images of your finished work.
Savvy clients know that your portfolio is only a piece of the puzzle.
These days, your unique perspective, approach, and process attract them to your brand.
I bet your business looks and even operates differently than it did just a few years ago.
Has your brand messaging caught up?
“Maci is amazing! Many prospects told me in our first meeting how my website resonated with them, and it’s why they reached out! Maci took my thoughts and company principles and brought them to life on the site.
I’ve never had anyone mention my website before I started working with Maci. It’s a testament to her copy because people are actually taking the time to read it.”
“Maci is phenomenal in helping me communicate my message to my audience through digital marketing techniques. Every email she creates sounds like me, but better. I couldn’t begin to share my ideas, passions, or services with my clients in a way that feels as heartfelt as the copy and content Maci crafts for my business.”
I’ve been working with interior designers, like you, since 2017 to refine your one-of-a-kind brand voice and craft messaging that positions you as the industry leader in your unique niche.
Molly Hirsch Interiors
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Tobi Fairley
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Amy Pottenger, Refresh Design
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Elle Cole
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Rachel Cannon
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Jill Kalman, Interiors
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Marina Case, The Red Shutters
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Eryn Oruncak, Elan Design
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Sungrown Studio
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Innovatus Design
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Nest Interior Design
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Meredith Bohn
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Tiffany Cassidy, Lagnappe Custom Interiors
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Laura Bartell
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Molly Hirsch Interiors 〰️ Tobi Fairley 〰️ Amy Pottenger, Refresh Design 〰️ Elle Cole 〰️ Rachel Cannon 〰️ Jill Kalman, Interiors 〰️ Marina Case, The Red Shutters 〰️ Eryn Oruncak, Elan Design 〰️ Sungrown Studio 〰️ Innovatus Design 〰️ Nest Interior Design 〰️ Meredith Bohn 〰️ Tiffany Cassidy, Lagnappe Custom Interiors 〰️ Laura Bartell 〰️
Hi! I’m Maci Wescott, a copywriter and messaging strategist with a portfolio of amazing interior design clients (among other talented creatives I work with).
I have a special talent for extracting each client’s unique voice - which is why no two brands sound the same among all of my design clients.
Your story is your brand, and it’s time to emerge from the ever-growing stack of talented designers and design influencers to stake your claim as an expert in your niche. Let’s go!
I love working with designers.
Your work is important, and you need to focus on what you do best. Let me handle your brand messaging, copy, and communications!
Let’s elevate your brand!
copywriting
Websites
Emails
Sales Pages
Content
messaging
Harness your voice
Become a Leader in your Niche
Get found online
I can’t wait to meet you.
And, I’m so excited you’re here because I see so many talented designers struggle with messaging and especially differentiating themselves in the market. I’m a copywriter and a strategist, and working with creative business owners is my jam.
My designer clients return to me again and again - each time taking their brand to the next level. Are you next?
Testimonials
“Maci is fabulous! She helped get my website copy written and is totally professional and great with strategy.” —Jaima Emmert
“Maci is amazing at taking your brand message, services, and audience and creating the perfect, non-salesy sales copy. Y’all, if you are struggling with how to get a website that actually compels people to buy and take advantage of your services, Maci is your girl.” - Rachel Cannon Limited
“Maci, these emails are amazing and the tone is spot-on, they feel approachable and lay the groundwork nicely.” —Nest Interior Design
"We are a web design + WordPress development team—Maci was the copywriter on a website project [for an interior design client]. She was professional and communicative. She did a wonderful job communicating the client's brand essence into words for the website. We enjoyed working with her!" —Wooster Creative
VIP Messaging Intensive + Copy Day
For Interior Designers
Click on Molly’s Home Page to check out my portfolio! *Molly’s design niche is high-achieving executives and their families; can you tell? We use the words “optimize” and “lean in” to connect specifically with that audience. Then we express her understanding that they still prioritize family and home life — all “above the fold!” Her clients often tell her how this website spoke directly to them. Let’s make your website copy resonate with your dream client so deeply they’re sold on hiring you before you even meet!
Your website is the gateway to your brand, your virtual storefront. Don’t let outdated or generic messaging let your ideal client walk right by!
⏰ If your ideal client finds their way to your site, will they know within 15 seconds that you’re the exact designer they’ve been looking for? How are you different from the 17 other designers they just looked up? Hint: It’s not your beautiful portfolio…
🏀 How is your “bounce rate?” That’s the percentage of people who leave before moving on to another page of your site. The standard for service-based websites (like yours) is 10-30%. Is yours higher? Hint: Higher bounce rates mean your website isn’t “sticky” enough to keep them interested.
👑 Does your site speak to your audience formally, in 3rd person, as if there isn’t a real person behind the brand? Or, rely too much on imagery without including your face, story, and approach? Hint: People buy from people, and your website needs to be drenched in your brand personality.
If you’re still banking on your work “speaking for itself” and relying on a website that could be swapped out for almost any other designer, you’re ready for a messaging refresh and new website copy! Check it out…
“I had struggled with the wording of how to sell my services, and after just one meeting with Maci, she gave me copy back, and it was like she had crawled into my head, walked around, and just picked out all these little nuggets and strung them together in this beautifully worded way - and it was copy for my website!”
Your VIP Messaging Intensive + Copy Day includes:
Brand Messaging Intensive Session - This is the GOLD! Discover how your brand voice has evolved since last you updated your site. And get crystal clear on how to position yourself as a leader in your niche so you can connect more easily with your best potential clients.
How it works: When you book your package with me, you’ll receive my proprietary Brand Messaging Development Kit that you’ll fill out and return to me. We’ll meet on a 90-minute call to review and refine your messaging. We’re going to deep dive into what make your brand unique. You’ll walk away with a bespoke Brand Messaging Guide that includes phrases and vocabulary best used to describe your brand, a section on your audience and their voice, and tips to ensure your future marketing efforts and communications align with your brand. Use it yourself, share it with your team, or hand it off to your copywriter as a foundation of your brand voice. (Reg. $950)
VIP Copy Day - I’ll write all new copy for your website using conversion techniques that lead your website visitors on a journey to the next step - hiring you! Don’t worry, though; if you love something on your home page now, I’ll help you leverage it most effectively.
Includes Service Page Audit + Optimization - We’ll review your Services/Work with Me page to ensure everything aligns with your enhanced brand messaging.
How it works: You’ll choose your VIP Day on my calendar, and we’ll kick off that day with a brief call to review your website and copy needs. I’ll spend the day re-writing your copy in a Google Doc and share it with you the following morning. You’ll return your edits to me that day, and by the end of the day, you’ll have a new copy for your website. Your developer can copy and paste… Voila! (Reg. $1850)
Bonus: Debut plan - You’ll want to reveal your new messaging with a bang! I’ll share my “Buzz Plan” with you to make sure your new brand messaging coming out party is a hit!
I have a limited number of spots available for this special price, so be sure to grab yours ASAP.
Regular price $2800 - Special price $1600
***Book today with only an $800 deposit. Pay the remainder before your Messaging Intensive appointment.***