CREATIVE ENTREPRENEURS—
Stop Spinning Your Marketing Wheels and Start Driving Revenue
Meet your microCMO™: Tailored Metrics-Driven Marketing Strategy Designed to Skyrocket the Growth of Your Small Business.
Are You Feeling the Burnout? Be Honest.
You're grinding day in and day out. You're the accountant, the social media guru, the CEO, and—oh yeah—the creative. You're spreading yourself thin, losing focus, and let's face it, your marketing is more of a guessing game than a strategy.
And let's not even talk about metrics; they're practically a foreign language to you.
Sound familiar? Read on, friend.
Been There, Done That, Got the T-Shirt.
Which of these roads have you been down?
The Coaching Carousel: So many coaches, so little progress. You've lost count, haven't you?
Spaghetti Marketing: Your plan seems to be thrown at the wall to see what sticks—literally.
Feels over Reals: Launch success is gauged by your mood, not metrics. It's more "I think" than "I know."
Funnel Fizzle: You've got all the funnel parts, but where's that "skyrocketing sales" part they promised?
Here's the thing: it's not your fault.
You're great at what you do. But you're not supposed to be a marketing maestro, too.
A microCMO™ is your ticket out of this mess:
Customized strategy built around you
Tactics that evolve with your brand
Goodbye, guesswork; hello, actions that actually align with you
“Maci’s knowledge of the digital marketing process is unsurpassed.
She is always on top of the latest techniques and practices that are converting in the online world, and she helps me tailor those strategies and concepts to my brand so they feel authentic and convert like crazy.”
TOBI FAIRLEY
Imagine a World Where...
Your marketing isn't just another to-do list item—it's your ace in the hole. You wake up to a buzzing phone full of new leads, not stress headaches. And like a mountain climber’s ascent, your revenue graph is always scaling new heights. You've got more time for big-picture stuff, or heck, even a weekend getaway.
Welcome to life with a microCMO™.
WHAT IS A MICROCMO™?
Big Corporations
CHIEF MARKETING OFFICER (CMO)
An executive overseeing the planning, development, and execution of an organization's marketing and advertising initiatives.
Average Full-time CMO Salary: $350k annually
Businesses Revenue $1M+
FRACTIONAL CMO
A part-time contractor who leads the marketing initiatives, growth planning, development, and team management of small to mid-sized businesses.
Average Fractional CMO Retainer: $7,000+ per month
Your Revenue $150K - $999K
microCMO™
A dedicated advisor providing temporary, high-level, metrics-driven strategy and support to take your business to the next level.
Sliding Scale Investment Starts at $750/mo for six months
microCMO™ is the Marketing Leadership Your Small Business Needs
(No C-Suite Salary Required)
You do what you do best, and I’ll craft an intentional marketing strategy rooted in data and your goals.
Strategic and purposeful (no more gambling with your business’s future).
Leverage the energy you already put into your offers, products, and content, and optimize them for ongoing conversion.
You have all the ingredients already; you just need a blue-ribbon recipe.
Skyrocket your growth with action steps you can consistently take without pulling your hair out.
I can’t promise marketing will become fun, but it will definitely be easier.
I've been navigating the world of online marketing for over a decade. You could say I've seen the good, the bad, and the "what on earth were they thinking?” It's a wild world out there, full of so-called 'gurus' selling cookie-cutter solutions. And I was tired of it. Tired of watching my clients—brilliant business owners like you—jamming their square peg into a round hole, following 15-step list-building or course-creation processes only to hit the wall when it comes to implementation and the real end-game: sales.
That's why I created microCMO™. I wanted to offer strategic leadership that's as far from one-size-fits-all as you can get. I'm talking tailored, actionable, and metric-driven plans to help your business grow—without burning a hole in your pocket. My goal? To give you the marketing edge you deserve at a price that makes sense for small businesses. So, are you ready to work with a seasoned marketer who gets you and your vision? Let's make magic happen.
Hi there, I’m Maci.
YOUR microCMO™
how it works, step-by-step:
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No. 1
Marketing Evaluation Report
After our initial fitting call, you’ll be invited to book your Marketing Audit + Assessment. You’ll complete and return to me an extensive questionnaire and we’ll review your marketing challenges together on a 90-minute Zoom call.
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No. 2
Deep Dive & Dashboard Setup
Shortly after your Audit, I’ll provide an Evaluation Report, Marketing Summary, Brand Messaging Review, and 3-5 high-priority Action Steps. If you choose to continue with ongoing monthly support, you’ll also receive a fully customized Metrics Tracking Dashboard.
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No. 3
30-Day Plans & Monthly Reviews
Every month starts with a Video Walkthrough of your metrics and a tailored 30-day Action Plan. We’ll adjust strategies as needed to keep you on the path to success. You can book a 60-minute Zoom call monthly to touch base, troubleshoot, or brainstorm items related to your goals.
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No. 4
Unlimited Support & Quarterly Check-Ins
Stuck? Need clarity, quickly? No worries. You have unlimited Voxer access from Monday to Friday, and responses are delivered within 24 hours. Plus, we’ll conduct a comprehensive 90-day review halfway through your contract to keep things fresh and effective.
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No. 5
Celebrate & Set New Goals
After six transformative months, you'll see the benefits of highly targeted, intentional action taken toward your marketing goals. You’ll be sitting pretty with improved offers, funnels, and messaging and planning how you’ll dominate the next six months.
LET’S RECAP WHAT A microCMO™ HAS TO OFFER
Trade uncertainty for a clear path that drives meaningful growth.
HERE’S WHAT YOU GET WITH THE INITIAL MARKETING AUDIT AND ASSESSMENT:
Marketing Audit + Assessment: Know your strengths, weaknesses, and opportunities. No more guessing.
Extensive Client Questionnaire: Tailor-made solutions start here.
90-Minute Deep Dive Call: Because deep conversations lead to deep pockets.
Total Experience Marketing™ Dispatch Report: A roadmap, not a treasure hunt.
Brand Messaging Review: Words that convert, not just fill space.
Custom Metrics Tracking Dashboard: Track your wins like a pro.
Video Walkthrough: I explain the game plan. No jargon. Promise.
30-Day Action Plan: Know what's next. No paralysis by analysis.
YOUR ONGOING MONTHLY SUPPORT INCLUDES:
Voxer Support: M-F walkie-talkie-style support in your back pocket.
Metrics Dashboard: Track only the numbers that make a difference.
Data Interpretation: All numbers tell a story, I’ll tell you what yours say.
A Tactical Plan: Personalized action items including 3-5 tasks you’ll implement to get you meaningful results.
90-Day Review: Another live Zoom call halfway through your contract to evaluate progress and calibrate your goals.
Starting at just $750/month*, consider this an investment in your brand's long-term growth.
Frequently Asked Questions
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If your revenue falls below the $150,000 mark, microCMO™ might not be the best fit. However, don't be discouraged! This just means we should explore other solutions that might suit your current needs and budget better. Book a free call to discuss your current marking needs.
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While microCMO™ is designed with businesses in the $120,000-$800,000 range in mind, the scalable strategies and frameworks can easily adapt to fit the needs of larger businesses using the high-touch approach of my Fractional CMO service. Please, reach out to me to discuss your needs for marketing leadership.
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Yes. If you’ve never worked with me before, I suggest choosing an Audit to start with. This is the first step of working with me as your microCMO™ and required by everyone. The Premium 360° Audit will give you the best snapshot and support to jump start your marketing. If you already know you don’t want ongoing support, there are two additional options that provide an audit and action steps to improve your marketing. Book an audit here: https://www.maciwescott.com/audit
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The 90-minute call is our chance to dig deep into your brand, your goals, and your struggles. We'll review your questionnaire answers, audit results, and set clear objectives for your marketing strategy.
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Voxer is a walkie-talkie app that lets us have real-time or asynchronous conversations. You'll have direct access to me, Monday to Friday, for those burning questions, quick clarifications, or even a "Hey, can you take a quick look at this?"
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The initial contract is for six months to ensure that we have enough time to implement, test, and see results from your tailored marketing strategy. After that, it's a month-to-month commitment. And hey, starting at $750/month, it's crafted to be affordable for businesses like yours.
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This is our checkpoint to celebrate your wins and take a hard look at what needs tweaking. We'll go over your metrics, evaluate the ROI on your marketing efforts, and make any needed adjustments to your strategy.
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After the initial six-month period, you have the flexibility to cancel with a 30-day notice. But honestly, our goal is to make sure you'll never want to!
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Fabulous! Think of microCMO™ as an extension of your team. I'll work closely with your existing squad to align strategies, eliminate redundancies, and supercharge your marketing efforts.
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I craft the strategy, perform the marketing audits, set up your tracking dashboards, and hand you action steps on a silver platter. What's on your plate? Make sure to get any required metrics to me on time and execute those action steps to see results.
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Hey, I get it—life happens. If you're running late, I'll adjust the timeline. Just know that if this becomes a habit, it could throw a wrench into your results.
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While I'd love for you to implement all the strategies I offer, it's ultimately your choice. Just remember that the results I promise are based on full implementation. A piecemeal approach might not get you the same ROI.
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If something doesn't align with what you have in mind, speak up. We'll hash it out and find a plan B that clicks for both of us.
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Expect to set aside roughly 5-10 hours a week for implementing the tasks. Your business is your baby, and like any parent, the quality time you invest now will pay off later.
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Think of me as your marketing GPS. I lay out the route, but you're in the driver's seat when it comes to execution. My strength is in the strategy; your role is to make it come alive.
microCMO™ Interest Form
Let’s find out if a microCMO™ is right for you!
After you fill out this form, you’ll be redirected to my calendar to book your 30-minute microCMO™ Fitting Call via Zoom.
On our call, we’ll discuss your marketing goals and challenges and determine if working with me as your microCMO™ is the right fit for your business.